Too often as network marketers we spend time trying to uncover the latest and greatest network marketing strategy that will supply us with a never ending list of opportunity seekers or people purchasing our products. Yet, when we find a new network marketing strategy, we can become so consumed with learning the tools, and detailing our processes, that the most fundamental action steps can escape us. Network marketing grows through relating, and connecting with people, so if you are not speaking with a minimum number of live people each day, you can lose momentum in your business rapidly. AngieGensler.com
Regardless of the network marketing strategy you employ for advertising and lead generation, you must realize the simple truth. If you want to build a successful business, it will require you to consistently focus on three basic activities for business building. The three elemental activities are exposing your products, exposing your biz opp, and personal development. If your network marketing strategy doesn’t incorporate all three areas every day, your business can’t flourish.
Actual Intent of Your Network Marketing Strategy
How many ads do you see boasting a network marketing strategy that will have you generating leads in your sleep? Most likely too many to count. Even though the claim can be real, unfortunately it can create a belief for individuals that using an internet based network marketing strategy removes the need to actually talk to people. Maybe you are working with a network marketing strategy right now that is producing leads; however, your conversion rate is mediocre at best. If that seems to be the case, you need to evaluate how much time you are dedicating to the basic activities. It doesn’t really matter how many leads you are producing, if you are not doing the most important step. The fortune is in the follow up.
Network Marketing Strategy Basic Activities
Sharing your product – Product distribution is what gets the motor running. Retail profits provide immediate cash flow for your business. Retail profits provide greater business building leverage with increased advertising budgets. Purchasers of your products are believers in your products, giving you more obvious contacts to expose your biz opp to. Your network marketing strategy needs to incorporate a weekly plan for sharing your products with others. This is not a reference to how you advertise either. Of course advertising is essential, but you also need people trying, and experiencing your products on a consistent basis. Each company or product might require a specific method or system for how a person arrives at the decision to purchase. Whether it is an intangible or tangible product, doesn’t matter. What you need to realize is that a sale requires a live touch, in most cases. Your system might make the pitch, you might produce contacts, although if you don’t follow up and get that product into someone’s hands, no money is made.
Sharing your opportunity – Sharing your biz opp builds your residual income. While retailing your products produces short term cash flow, careers are built by growing an organization and multiplying efforts. Your network marketing strategy needs a system for not only promoting your opportunity, but it must have a system for contacting the lead as well. Even if you have a system to recruit with the sells itself claim to fame, your system will only work if you work it, by connecting with people. Interaction fuels action. Although most people are researching opportunities online, the real deal is made when a connection and a relationship is built. Again, it’s great if your network marketing strategy for exposure is producing a significant volume of leads, however, if you don’t follow up with your leads, you will lose a big portion of potential business. Systems and robots don’t build relationships, real human contact does.
Personal growth – Perhaps you’re familiar with the statement “your business will never exceed you.” That assertion is unquestionably accurate. I believe 99% of a person’s success is directly related to how they think. If you visit the home of any successful entrepreneur, I bet you’ll find an entire library dedicated to personal growth and success type thinking. I cannot stress this point enough. No matter what type of network marketing strategy you use, it won’t be enough. You must engage yourself daily to improving your leadership skills, mastering human relations, and focusing your thoughts on success and positive expectations. If you want to start attracting higher calibur players to your organization, it starts with you becoming who you want to attract. A system or network marketing strategy cannot grow beyond your capabilities. So ask yourself what you are feeding your brain each and every day? Much like your body needs nourishment and fuel to function properly, your brain needs fuel to reach its potential. If you don’t develop and grow your mind, it is easier to get derailed and off course when the challenges of business and life present themselves, and they always do. Programming your mind is the key to your success in all areas of your business, including your success rate with product sales and team building. It is not enough to sit around and visualize success, you need to fuel success. What you think and what you expect sets the course for your activity and ultimately your results.
Network Marketing Strategy Action Plan
When developing your network marketing strategy, you have got to include all strategic components for building your business. It begins with your network marketing strategy for exposure and lead generation. Next, a process for contacting the leads is essential. Lastly, develop your daily plan to accomplish each of the three necessary activities. Each evening, if you have not produced any results ask yourself these three questions: How many people have I exposed my products to today? How many people have I exposed my business to today? How have I increased my skill and value today? Success is rewarded to those who are diligent.